LEADing the Conversation is a five year Quality Enhancement Plan that was created for Jacksonville University's curriculum in 2023 and I got to design their logo! The overarching goal of LEADing is to enhance student learning and life-long student success by infusing the concepts of justice, equity, diversity, and inclusivity throughout undergraduate student training programs. The client stated that they enjoyed other campus logos that incorporated dolphins (JU's mascot) into their design. Many concepts I drafted  utilize sound waves, as this is how dolphins navigate through the ocean and communicate to each other. This was a simple, yet effective means of tying into LEADing’s goal of sparking important conversations between various groups of students. In the final design, the dolphin fin moves through the waves forward from left to right which leads the eye across the entire graphic, while also giving the idea of "leading" students into a more inclusive future!